Re: Sell the "sizzle" (was: SCIENCE FRIDAY on NPR)

["BillDube@killacycle.com" <BillDube@killacycle.com>]

>
>So, how do we link this to the next step? Ask people we know what would
>cause them to buy an EV?

         Folks will say that they want a practical vehicle, then they will 
actually buy something totally impractical. Think about how folks would 
react if you asked them if they would be interested in an $8,000 EV with a 
range of 12 miles, a top speed of 20 MPH, that weighs about 400 pounds. If 
you added that it would balance itself on two side-by-side wheels, this 
wouldn't help much.

         It is all marketing. You tell people what they want. You don't ask 
them what they want. Also, you look carefully at what they buy, and what 
actually motivates them to make the selection.

         If you think about Beanie Babies, you will understand just how 
marketing works. It's a doll, made of cloth, that costs about $2 to make. 
Why would anyone pay 100's of dollars for a $2 doll? Marketing....




>A couple weeks ago, I had the chance to play Devil's Advocate with a guy who
>only knew I had an interest in EV's, nothing more. He assumed that I would
>have no idea about anything he talked about. He stated that he lost interest
>in EV's because you really can't do much with them. He travels from Phoenix
>to California about three times or so per year, and the car wouldn't make
>it. I asked if he could fly, take a bus, or rent a car on one end of the
>trip or the other. He agreed that all of those things would be possible to
>do.
>
>The conversation ended rather abruptly after he got his tax receipt for the
>clothing he was donating to the thrift store that we had met at during the
>conversation. He then got into his Ford Pick up truck with the CNG sticker,
>fluffy cloud license plate, and disappeared into the afternoon traffic. I
>forgot to state that our conversation had began with his distaste for the
>State of Arizona backing out on the subsidies they once offered on
>Alternative Fueled CNG powered vehicles. Gees' I'm glad I don't make much
>money. Finding all those tax breaks seems like a part-time job in itself.
>
>Regards,
>
>Rick Pryor

    _ /|        Bill "Wisenheimer" Dube'
   \'o.O'     <billdube@Mega-Cycle.com>
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