Re: Sell the "sizzle" (was: SCIENCE FRIDAY on NPR)

[Lee Hart <leeahart@earthlink.net>]

Bill Dube wrote:
> In a nutshell, we must think more about making EVs that are more
> marketable, and a little less about making EVs that are more
> practical. If no one buys them, EVs won't do a thing about pollution.
> Let's work on the "sizzle", just like Kamen has done.

The danger is that some people concentrate so much on the sizzle that
there isn't any steak at all; just cardboard props. There have been far
too many EVs with wonderful promotion and marketing, but horrible design
flaws.

To be successful, a product has to be at least "adequate" in all areas.
No fatal flaws or mistakes. If someone tries to make one area of the
product "perfect", he/she risks not spending enough on another area of
the product.
-- 
Lee A. Hart                Ring the bells that still can ring
814 8th Ave. N.            Forget your perfect offering
Sartell, MN 56377 USA      There is a crack in everything
leeahart_at_earthlink.net  That's how the light gets in - Leonard Cohen