Re: Must See! Beautiful Pre-Production Tango!

[Lee Hart <leeahart@earthlink.net>]

Victor Tikhonov wrote:
> It is obviously safer for occupants in case of collision between
> heavy SUV and light car. Think of the impact.

Victor, you are an engineer. It is not "obvious", because there are so
many differences between cars. All things being equal, heavier is
better; but all things are not equal. There are MANY factors that affect
safety, and weight is only one of them.

Objective studies have shown that accident, injury, and fatality rates
for SUVs and light trucks are all higher than for cars.

Sadly, most people do not make decisions based on logic or facts. They
choose to believe what they WANT to believe ("I want a big car because
it's safer"). They then ignore facts that go against it ("poorer brakes,
poorer handling, easier to roll"), and exaggerate facts that support it
("heavier cars are safer").

Advertising encourages this way of thinking. Look at car ads; they are
almost totally devoid of facts, and heavy on images and rhetoric that
imply all sorts of intangible, untestable benefits.

The only way to combat nonsense is with sense. All it takes is one
player who uses real facts, and the house of cards created by
conventional advertising collapses. Does anyone remember the old VW
Beetle ads? Simple, plain, bald statements of fact are extremely
convincing!
-- 
Lee A. Hart                Ring the bells that still can ring
814 8th Ave. N.            Forget your perfect offering
Sartell, MN 56377 USA      There is a crack in everything
leeahart_at_earthlink.net  That's how the light gets in - Leonard Cohen