Re: Sell the "sizzle" (was: SCIENCE FRIDAY on NPR)

["BillDube@killacycle.com" <BillDube@killacycle.com>]

	Many of you are missing the point of the original post completely. (On the 
other hand, some understand perfectly.) The point of the original post was 
that significant technical improvements are not really required to make EVs 
successful. All that is really needed is good marketing, like the Seway has 
proven.

	EVs don't need increased range. EVs don't need greater efficiency. EVs 
don't need to cost less. EVs don't have to charge quickly. You just have to 
male EVs "cool" somehow.

	Think about the last car ad you saw. "Zoom ... zoom" Some idiot waking up 
his friend to show him the electric windows. Four fashionable people riding 
in a car through a tunnel listening to the radio. It isn't about HP, fuel 
economy, handling, cargo space, or anything logical. Emotions are what 
sells cars, not facts.

	Actually, it's not much different than writing a hit song. The basics have 
to be there, but what you mainly need is the right "hook".
    _ /|        Bill "Wisenheimer" Dube'
   \'o.O'     <billdube@Mega-Cycle.com>
=(___)=
        U
Check out the bike -> http://www.Mega-Cycle.com