EVLN(Toyota goes green the easy way)

[Bruce EVangel Parmenter <brucedp@yahoo.com>]

EVLN(Toyota goes green the easy way)
[The Internet Electric Vehicle List News. For Public EV
 informational purposes. Contact publication for reprint rights.]
 --- {EVangel}
http://just-auto.com/news_detail.asp?art=38581&c=1
USA: New Toyota electric vehicle ad required 6,000 sq ft of
grass  29 Jul 2002  Source: just-auto.com editorial team

Torrance, California- based Toyota Motor Sales USA is airing
a new TV commercial for the zero emission, all- electric
RAV4- EV that required more than 6,000 square feet of grass,
hundreds of wild flowers and other foliage before filming
could start.

Director Patrick Murphy from visual effects and design
company A52 and team had one day to turn a barren hill into
a green paradise.

The spot gives viewers a look at a transforming city skyline
and is one of several components of the RAV4-EV campaign,
initially launched in February, when the vehicle became
available to retail customers in California.

Through a 360-degree view of the RAV4-EV, a lifeless meadow
in the background becomes a thriving environment. The
skyline's reflection in the window of the RAV4-EV reveals a
glimpse of what Toyota thinks a US city could look like if
everyone drove a zero emission vehicle.

The 30-second spot highlights the advanced technology
vehicle, which can help keep the air clean by using electric
power.

After the smog clears, trees grow, flowers bloom, the sun
shines and the voice-over says, “The car won't help you get
a better table at a fancy restaurant ... It has, however,
one quality most automobiles can't claim: It will make the
world a better place to live.”
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. http://geocities.com/brucedp
. EV List Editor & RE newswires
. http://egroups.com/group/evangel
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