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Ev Archive for August 2002
1302 messages, last added Sat Aug 31 23:53:57 2002

[Date Index][Thread Index]

Think EV



>How exactly did Ford invest $100 million in EV battery technology? I must
>have missed that part, maybe someone could tell me about which 
> >chemistries?

It's called "thinking like a corporation":

"Johnson, I gotta put out this press release.  How much you think we've 
spent on EV's and battery technology?"

"Well, sir, if you mean our EV program..."

"No, I mean everything.  Every dollar the company has ever put into EV's, 
battery technology, fuel cells, aerodynamics, electric accessory drives, 
starting batteries, the works."

"Gee, I'm not sure...."

"$100 million at least, right?  Adjusted for today's dollars?"

"Yeah, gotta be."

"Good enough for me."



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