GAS-L: RE: Natural Capitalism

["Chum, Helena" <Helena_Chum@nrel.gov>]

Those interested in these subjects could look up a new but very interesting
journal:

Journal of Industrial Ecology from the School of Forestry and Environmental
Studies from Yale University   that is published by MIT Press.  The Editors
include Reid Leifset (Yale), David Allen (University of Texas at Austin),
John Ehrenfeld (MIT), etc.

Check it out.

Helena

-----Original Message-----
From: Reedtb2@cs.com [mailto:Reedtb2@cs.com]
Sent: Wednesday, May 03, 2000 5:33 PM
To: bioenergy@crest.org; gasification@crest.org; stoves@crest.org;
normc@rmi.org; amoryl@rmi.org; Paulh@rmi.org
Subject: Natural Capitalism


Dear Crest members:

(If this has appeared here before, accept my apologies).

22 years ago Amory Lovins wrote several books that fundamentally changed the
wa that the utility industries looked at their business.  He and wife Hunter
have founded the Rocky Mountain Institute in Snowmass, CO to teach and
experiment on sustaina ability.

Now Paul Hawken, Amory and Hunter have written a book "Natural Capitalism"
(Little Brown, 1999) that may have an even greater impact.  I am currently
reading a short version in the Harvard BUsiness Review (Reprint 99309) and
you can see summaries of their new philosophy at www.natural capitalism.org.

Briefly, they advocate

o  Radically increasing the productivity of natural resources

o  A shift to biologically inspired production models and materials

o  A move to a "service-and-flow" business model (such as selling
illumination rather than light bulbs)

o  Major reinvestment in our natural capital

Peter Senge, (author of the Fifth Disciple) said "If Adam Smith's "Wealth of
Nations" was the bible for the first Industrial Revolution, then "Natural
Capital" may well prove to be it for the next."

CHeck out the website and see if this starts a brushfire of discussion.

Yours truly,                        TOM REED                       CPC/BEF


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