GREEN POWER FOR BUSINESS: GOOD NEWS FROM TRAVERSE CITY
Edward A. Holt
1
Introduction
THE ROLE OF CUSTOMER CHOICE IN RENEWABLE ENERGY DEVELOPMENT
TRAVERSE CITY: A CASE STUDY
The Community
The Utility
The Program
RESEARCH METHOD
RESULTS
Rationale
Cost
Business Advantage
Local Economy
Program Changes
Factors in the Decision to Participate
LESSONS LEARNED
Success Factors in Traverse City
Capitalizing on Early Success
Extrapolating from Traverse City
CONCLUSIONS
Index
Next section
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