ENERGY AND THE ENVIRONMENT:
THE PUBLIC VIEW
Barbara C. Farhar, Ph.D.
1
Introduction
Methods
Why Perceptions Are Important
Increased Environmental Concern
Preferred Energy Alternatives
The Link Between Energy Preferences and Environmental Concern
Willingness to Pay for Energy Efficiency and Renewable Energy
Taxes
Prices
Renewable Electricity
Local-area Surveys
What People Say and What They Do: The Example of Green-Pricing Programs
Summary and Conclusions
Abstract
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