DISCLOSURE AND CERTIFICATION:

TRUTH AND LABELING FOR ELECTRIC POWER

Edward A. Holt¹

• Competition, Green Marketing and Green Power
• Why Green Power Standards Are Needed
• Disclosure of Energy Resources
• Certification of Green Power
• How Green Is "Green?"
  • Certifying Generation
  • Certifying Suppliers and Sellers
• Must Green Power Offer New Renewables?
• How to Use Certification to Encourage the Development of New Renewable Capacity
• Should Product Positioning Matter?
• Who Certifies Green Power?
• Recommendations
• Conclusion

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