The Grassroots are Greener:
A Community-Based Approach to Marketing Green Power
by Rudd Mayer, Eric Blank, and Blair Swezey1
One of the most successful green pricing programs in the country resulted from an innovative partnership between the Land and Water Fund of the Rockies and Public Service Company of Colorado, in which the environmental group helps market the electric utility's green power product. This approach to renewable energy development presents both risks and potential benefits, but may offer a model for other organizations in other states.