The Grassroots are Greener:
A Community-Based Approach to Marketing Green Power

Table of Contents

• Part I: The Genesis of Colorado's Community-Based Marketing Campaign
• Part II: Community-Based Marketing: How It Works
• Part III: Addressing Initial Concerns
• Part IV: Launching the Grassroots Campaign
• The Governor
• Municipalities
• Businesses
• The Small Business Market
• Marketing to Large Companies
• What Drives Corporate Purchases?
• Residential Customers
• Other Utilities
• Part V: Quantifying the Results
• Part VI: Economics & Transferability
• Part VII: Lessons Learned: The Good, The Bad, And The Ugly
• The Good
• The Bad
• The Ugly
• Appendix A -- Colorado Wind Power Buyers

• Abstract
• A Message from the Staff of REPP
• Executive Summary
• The Grassroots Are Greener (PDF=234k)
• Renewable Energy Policy Project